Event Details

The Phoenix IIBA Chapter is excited to host the first professional development day in the area specifically geared toward business analysts. This will be a fantastic learning opportunity for you to expand your skills set, learn about the latest industry trends, and network with your colleagues. You will also be eligible to claim up to 7 CDUs and PDUs for attending. We are happy to be able to bring this value-packed developmental event to the greater Phoenix area.

The BA role has become more prominent, and the ever-changing requirements and opinions of what a business analyst is has importance in the success of major projects. Enterprises depend on business analysts to propel products and projects while connecting team members. This event focuses on the future of the business analyst role, while giving educational advancement as well.

The theme of the BADD in the Desert is Business Analysis in Transformation. Throughout the day attendees will have the opportunity to participate in 4 different tracks, including Agile, Practitioner, BA Trends, and Professional Skills.

BADD in the Desert is a technical conference for business analysts, project managers, IT managers, and anyone else, whether expert or beginner, involved in technology.

If you are interested in speaking or sponsoring one of our other BADD conferences, please contact our organizers! The BADD program is offered throughout the nation.

Keynote - Bob the BA: Game Changer

Are you a Game Changer? A person that can change the entire game? I am talking about a major did-not-see-it-coming game changer like Lin-Manuel Miranda who wrote “Hamilton the Musical.” Hamilton is a record breaking, award winning Broadway musical with ticket prices exceeding $3,000 a seat. It is the kind of game-changing skills we as Business Analysts need. My thinking about business analysis has forever been changed after seeing “Hamilton the Musical.” Can't afford the ticket price? No worries because tickets to Bob the BA’s Game Change presentation are included in your conference price! The future requires people that are Game Changers to lead their projects, teams, and practices into a new era of technology, hybrid business models, advanced collaboration, and more. Game Changers anticipate what is coming, so they do not regret the things they did not do. Game Changers work today so that they are prepared for tomorrow. Hey Game Changer, do you know what you need to do today to get ready for the future of business analysis? Don’t be caught in the past and get ready for a game-changing event that you will not soon forget because you are about to Think, Learn & Work DIFFERENTLY!

Keynote - Kalpesh Shah: Measuring Success From Customers Point of View

Customers are not paying for your product, they are hiring your product and are paying for positive outcomes and impacts. Agile was marketed with promise of faster value delivery to customer but as it went mainstream many organizations focused only on mastering different elements of agile frameworks and progress is being measured by vanity metrics such as velocity and burndown charts leaving customer success sideways. Organizations and teams must realize that while “speed to launch” is crucial “speed to learning” is even more important as they deliver features and products. How we respond to these learning's can drive a radical change in focus from “Velocity of Story Points” delivered to “Velocity of Learning” gained and answering the fundamental question of “Is our Customer Winning?”. To accomplish this mindset shift, Product Managers and business analysts need to learn to move their focus from mastering the art of writing perfect user stories to connecting their teams with the users of their products and the "problems & challenges their customers are trying to solve”. Taking teams to the next level of making the customer successful through continuous delivery of valuable product requires an alignment between the product managers, analysts, engineering team and their customers. It requires the product managers and analyst to understand the difference between product success and customer success.

Endnote - Elizabeth Larson: 5 Conclusions That Will Change Your Thinking About The Digital BA

Everyone’s talking about the digital transformation, but what is it and where does the business analyst (BA) fit in? Do organizations need to use Agile methods to move into the digital age? How can BAs help organizations improve their business agility to take advantage of the digital transformation? What are some pitfalls that many organizations face when becoming digital, and how can BAs help them avoid common mistakes? Do we really need to “partner” with machines?! This presentation answers these questions and explains such things as:

• What the digital transformation consists of

• The difference between a traditional BA and a digital BA

• Why more organizations are recognizing the value of digital BAs with traditional skills and competencies

• The relationship between Agile and the digital transformation

• How much BAs need to know about such things as big data, AI/machine learning, and predictive analytics

• What it means to build “digital” trust

• How to talk to the business about complex, digital concepts

Agile Leadership

Kevin McCormick - Agile Track

Agile leadership Components:

• Team Concepts workshop

• Differences workshop

• Listening workshop

• Synergy exercise workshop

• Leadership workshop

The purpose of this Module is to ask/clarify: Are leaders born or are they made? What makes a leader a leader? Do you have to be high ranking or a famous leader to be a great leader? When should you consider becoming a leader? Learn to work together more effectively discover mental structures that affect our behavior while practicing new skills in a non-threatening environment. Use this time to experience synergy and team building while drawing conclusions relative to the benefits of working together vs. individually.

The Role of the BA In An Agile Environment
Milton Mattox - Agile Track

Many organizations have an IT role called an ‘analyst' that includes the following:

• Requirements analysts who are responsible for requirements elicitation

• Systems analysts who are responsible for analyzing the requirements to determine the system needs to fulfill those requirements

• Business analysts who are responsible for understanding the business and making recommendations for improvement

• Business system analysts whose responsibilities are a combination of those of a requirements analyst, business analyst, and a system analyst.

The focus of this discussion is on business analysts (BAs) even though many of the issues (or flavors thereof) are pertinent to the other analyst types. BAs typically have experience in a wide range of techniques, including interviewing, structured meeting approaches such as Joint Application Development (JAD), modeling sessions, and model reviews. Good BAs have a good understanding of the business domain and are typically "people persons".

Lean Startups Need Business Analysis
Richard Larson - Practitioner Track

No role in Scrum for business analysts? No matter, business analysis knowledge and skills are critical in Agile projects. Lean Startups employ Agile development and other methods to shorten product development times. Using the tenets of the Lean Startup methodology as a backdrop, this presentation shows how and where business analysis skills, techniques, and mindset are important contributors to developing successful products quickly. The environment doesn’t have to be in an actual startup company, though. Organizations want and need us to be internal entrepreneurs to deliver innovative and valuable product outcomes in a lean way.

TechnoLeaders: Steps to Enhance Your Technical Leadership
Tom Henricksen - Practitioner Track

Leading teams of technology professionals takes a mix of leadership and technical understanding. In this book we will step you through the process of how you can take your technology position and become a leader in your field.

Meeting Facilitation
Caprice White - Professional Skills

Meeting facilitation is a soft skill that is a vital part of your business analyst toolkit. It is rare to be a business analyst not to facilitate meetings. My session approach is via an interactive workshop, with a slide deck to guide the session, and interactive activities which have the attendees participate and immerse themselves in the workshop rather than it just being a “talk to them/at them” type of lecture. In this presentation / workshop we will cover the following crucial steps for facilitating successful meetings and the attendees will leave with the following takeaways:

Planning logistics

Creating a productive agenda


• Icebreaker ideas

• Kicking off the meeting/session

• Appropriate meeting conduct

Effective facilitation

Controlling and disarming distractions

Using visual business models and tools

Stakeholder, post meeting follow up

How Tossing An Angry Cat Improved My Team's Communication
Jeremy Wood - Professional Skills Track

Have you ever worked really hard to deliver a project only to find out assumptions were made, requirements weren’t clear, and the business ultimately wasn’t very happy with the end results? Often what happens is we inevitably end up making assumptions around requirements based on how we read them or through what we heard in a conversation. Those assumptions often end up resulting in rework, upset stakeholders, or worse. Join me for a discussion and fun group activity where we’ll play “Toss an Angry Cat”; where you’ll experience how assumptions can lead to less than desirable results. Then, we’ll have a group discussion and share takeaways of how you can apply these to your teams to improve communication and ensure you have a common understanding to avoid the pitfall of making assumptions.

• Why do we make assumptions?

• What is the impact of poor communication to a project?

• How can we ensure we all have a common understanding before we begin work?

Top 10 User Story Tips
Angela Wick - BA Trends Track

Discover 10 tips to make your user stories great! Teams are struggling to truly get to small increments taht they can get learning and feedback on. We will cover the top 10 tips to make sure you and your team are on the right track with suer stories. We will solve your team's pains with estimating, discovering, slicing and getting frequent feedback on feasible stories that delight users. Not only will we look at common mistakes and challenges in user stories, we will discover ways to correct and fix them. Come learn more about how to best deliver value when creating great user stories!

Technical Requirements & the Future of Business Analysis
Bob the BA - BA Trends Track

More and more, roles in the organization demand more technical savvy. Technology is rapidly changing and in turn, is changing how we need to approach our roles and the requirements that drive our product changes. The term “Technical requirements” is not an industry standard yet they seem to be cropping up more and more. What is the best way to handle these technical requirements? How can we analyze more technical projects?

Thank You To Our Sponsors!:

ASPE Title

Sponsor 1 BADD-D

Sponsor 2

  • When: Tue Sep. 18
    8:00 am - 5:00 pm

  • Address: 4340 East Cotton Center Boulevard
    Phoenix AZ,US 85040

  • Web: Visit Website