Sometimes, we know that "something is wrong" with the user experience on our website, but we don't know what. User testing is a great way to uncover problems, but did you know that Google Analytics can also provide helpful clues? Join us as we share a presentation from the Nielsen/Norman Group on what usability questions can be answered with analytics data, and how to turn those questions into useful tests, great design strategies and helpful conversations with stakeholders.
This workshop is for ASU staff.
Thursday, May. 179:00 pm - 10:00 pm